A 360 marketing strategy is a comprehensive plan that focuses on reaching the target audience from multiple platforms and channels. This type of strategy generally combines both traditional marketing and digital marketing channels as it infuses within the entire customer journey. Basically, a 360 marketing strategy will ensure that customers have a positive experience of communication regardless of their location or what device they may or may not be using. For instance, you may see a Coca-Cola ad on a billboard on your way to work. On your lunch break, you may see another ad while scrolling through Facebook. When you get home and sit down to relax and watch television, you may encounter yet another (but more thorough) advertisement.